Miki Matsuda

Hello Hiroshima Association, where I work as a director, has launched a new project of an online experience to introduce potential foreign tourists to Hiroshima on Airbnb. My role is to coordinate this project by managing meetings with my 10 team members, forming a collective opinion, and summarising these ideas into a presentation in English.

The website of Hello Hiroshima Project: https://hello-hiroshima.com/

A few key points to notice:
- The copy builds naturalness and correctness as Japanese spoken by university students.
- The copy is based on the understanding of cultural context and background in the US and Japan.
- The copy is easy to understand for any generation as an English textbook for daily conversation.

My client's goal for the project was a publication of "FASHION TRANSPARENCY INDEX 2020 EDITION", which is written in English, and in Japanese. I played a role to translate this international report on pages 7 to 16 and proofread others’ translations from English to Japanese. This project was smoothly conducted through all processes from translation to proofreading within a month due to time management and our teamwork.

A few key points to notice:
- The copy frames on diligent research to understand the case background and status quo in the fashion industry.
- The copy is easily comprehensible for both people in the fashion industry and the young generation to be targeted in this campaign.
- The copy stayed focused on clarity and accuracy and also description to stimulate the inquisitive mind.

The original index in English: FASHION TRANSPARENCY INDEX 2020 EDITION: https://media.business-humanrights.org/media/documents/files/documents/FR_FashionTransparencyIndex2020_B.pdf

The organizer aimed to gather participants for the 20th-anniversary event. I joined in the event to have designed a flyer and other materials with Adobe Illustrator, and have arranged them for printing.

A few key points to notice:
- The flyer expressed a wonderful future in the Non-Profit field, which is created by several sectors such as the government, business and local people.
- The design was based on conscientious communication with the client.
- I also designed a poster, a signboard and their chronological table for the event with a feeling of unification.

Title: The Engagement for SDGs by the Local Companies in Hiroshima

My client, the Hiroshima prefectural government, aimed to publish a brochure to disseminate local businesses for Sustainable Development Goals (SDGs) on the project. I acted as a graphic designer, designed formats, created data with Adobe Illustrator, Photoshop and InDesign and arranged for printing. It could meet a deadline due to my experienced skills in spite of the late submission of a manuscript.

A few key points to notice:
- The booklet was designed to be simple and recognizable for middle-aged people who are the main target in this project.
- The booklet has visualized the balance between rigid culture in a local government and the friendliness demanded.
- The process was perfectly implemented by my scheduling, preparation and communication with the people involved.

- I worked on the sequel the following year in 2019. https://hiroshimaforpeace.com/wp-content/uploads/2019/12/sdgsbook2_1210.pdf